Our mission statement



To defend, promote and represent common interests of Quebec advertising film producers with all advertising / communication agencies, advertisers, broadcasters, organizations, stakeholders, government circles as well as artisans and artists in Quebec’s cultural industry;


To negotiate collective agreements on behalf of all our members with union associations duly certified under the Québec Labour Code, such as the Alliance québécoise des techniciens de l'image et du son (AQTIS) and the Conseil du Québec de la Guilde canadienne des réalisateurs (DGC);


To develop a common code of ethics for all members and common commercial practices with advertising / communication agencies and client-advertisers;


To contribute to the maintenance of high quality standards for the production of advertising films in Quebec while ensuring compliance with good practices, particularly in terms of occupational health and safety and sustainable development;

To promote the Quebec advertising film production industry in Quebec, Canada and abroad;



To inform members of significant strategic trends and issues impacting the advertising film production industry in Quebec and abroad.